Eric Crowley, Partner at GP Bullhound, San Francisco, commented: “The CSS ecosystem continues to mature as consumers demand high-quality digital services and entrepreneurs continue to integrate user generated content, social and sensor features to drive value and increase organic interest and retention.”

Joakim Dal, Partner at GP Bullhound, Stockholm, added: “To build your position as a partner with the user, your relationship can’t just be transactional. You need to provide a utility that drives engagement over many years and an organic re-activation of users. The subscription model fits perfectly with this use case, but it can be monetised in a variety of ways. Amazon, Prime, Netflix, Spotify, Strava, Vivino, YouTube, Whoop, and Patreon are examples of this.”

Market update
• The security landscape is increasing as consumers demand apps that mirror their desktop counterparts
• Apple’s search ad business is cutting into Meta, Snap and other ad networks; its in-house ads were responsible for 50% of app downloads in 2022 (20% in April 2021)
• US App Store revenue from non-game apps has topped games for the first time – at least 12 have consumer spending of $50m+
• iOS 15 and privacy demands have hampered growth and led to higher than expected losses for many CSS businesses; long-term the industry should benefit from new methods of tracking data and driving growth
• 46 million subscriptions were cancelled LTM, with cost as the main reason up 20% since October 2021
• GP Bullhound’s CSS Index underscores the market turbulence, but M&A and private financing remain robust

CSS insights to drive a premium valuation
• A key valuation driver for investors is ‘winner-takes-all in CSS apps’
• Shift to Web Stores due to low commission rates and high dollar retention
• Subscriber renewal rates differ by subscription type – RevenueCat data shows first-year renewals between 17% and 40%
• Web3 consumer companies can quickly scale, but retention and long-term viability remain to be shown
• Femtech and family-focused apps are flourishing, but privacy should be addressed

CSS ecosystem and metrics to watch
• Entertainment: still-strong growth users, but large incumbents like Netflix are looking for new ways to attract users to platforms
• Fitness/Recreation: remains a leader in converting freemium users to paid
• EdTech: solidifying its new place in the hybrid classroom environment
• Family/dating: drastic increase in use as popular dating spots open
• The pool of investors is ever-increasing: venture builders should focus on low customer acquisition cost (CAC) and long-term retention to illustrate their staying potential

Views from venture builders
• Amy Thomson, Founder of Moody Month
• Tamsin Todd, CEO of Findmypast
• Andy Robinowitz, CEO of RV LIFE
• Brian Kidwell, Co-founder & CEO of Scott’s Cheap Flights
• Investor Ben Futoriansky, Cobalt Capital

Enquiries
For enquiries, please contact:
Eric Crowley, Partner, at eric.crowley@gpbullhound.com

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit www.gpbullhound.com.

Jonathan Cantwell, Partner & Head of Software at GP Bullhound, said: “Several trends emerged across the software space in Q2. Despite the public market pullback on valuations, software continues to accelerate throughout industries. Continuous Deployment-as-a-Service is filling a gap in the market, as companies want to undertake all levels of deployment on behalf of their clients. Usage-based pricing models have become a preferred option for companies, given revised software spending budgets because of the current economic climate. Programming language Rust has seen a spike in popularity due to its simplicity, without sacrificing capability or flexibility. On the deal front, we expect the second half of 2022 to be active in M&A as the IPO market is closed and fundraising is challenging. Software consolidators and financial sponsors continue to be active in deal making for the right assets.”

Matt Stamp, Partner in the Software team at GP Bullhound, commented: “We continue to see activity levels varying widely driven by current public and private market dynamics. Fears of a recession and hawkish central bank activity are suppressing public market valuations and combined with volatility levels, have kept the IPO door shut. Private markets, whilst more selective and with a focus on profitability, continue to experience strong M&A volumes and high-quality companies have been able to raise funding despite broader investor sentiment.”

Enquiries
For any enquiries, please contact:
Jonathan Cantwell, Partner (US), at jonathan.cantwell@gpbullhound.com
Matt Stamp, Partner (Europe), at matt.stamp@gpbullhound.com

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit www.gpbullhound.com.

Oliver Schweitzer and Ravi Ghedia, Executive Directors at GP Bullhound, said: “Digital commerce continued to be an important Digital Services M&A theme in Q2 2022. For example, there was significant M&A and fundraising activity around Salesforce implementation partners. Likewise, M&A within retail data continues to grow, as retailers seek ways to monetise the deep customer data they own. Digital Services closed H1 with resilient levels of deal activity, especially in North America and Europe.”

Enquiries
For enquiries, please contact:
Oliver Schweitzer, Executive Director (US), at oliver.schweitzer@gpbullhound.com
Ravi Ghedia, Director (Europe), at ravi.ghedia@gpbullhound.com

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit www.gpbullhound.com.

Claudio Alvarez, Partner at GP Bullhound, commented: “In Q2 we have seen Buy Now Pay Later in B2C come under pressure from regulators and investors, while continued digitisation and embedded finance has led rise to several B2B BNPL businesses. Opportunities are ripe for M&A despite turbulence in the crypto market and some players are seeking out acquisition targets to buy assets at significant discounts. As investors shift focus from high growth to profitability, reconsider the macro environment and business models in the next economic cycle, we expect a continued slowdown in Fintech activity.”

Enquiries
For enquiries, please contact Claudio Alvarez, Partner, at claudio.alvarez@gpbullhound.com

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit www.gpbullhound.com.

Alec Dafferner, Partner at GP Bullhound, said: “We are seeing various trends shaping the Digital Media landscape in Q2. With the global gaming sector’s continued growth, the opportunity is ripe for in-game advertisers to make their mark with creative campaigns. In the age of streaming, music creators and record labels are coming to terms with new rules shaped by social media platforms, but the burden of chasing internet fame has taken a toll on many artists. Lastly, social media stocks have been significantly impacted due to strategy shifts, earnings misses, and a general slump in the space caused by the current market downturn. Activity on the investment side remains healthy, with the pace and size of investments sustaining as global consumption of digital media increases.”

Enquiries
For enquiries, please contact Alec Dafferner, Partner, at alec.dafferner@gpbullhound.com

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit www.gpbullhound.com.

Alessandro Casartelli, Executive Director at GP Bullhound, said: “We have seen different trends emerge strong in Q2. Augmented Reality’s growing adoption has been initiated through increasing technological advancement and higher usage by millennials and Gen Z consumers, with industry giants doubling down on investment in recognition of strong use cases. As consumers become more comfortable with the idea of second-hand purchases, driven by an environmentally-conscious sentiment, the popularity of designer rental and clothing resale marketplaces continues to grow. Lastly, Buy Now Pay Later presents lucrative opportunities for retailers. On the M&A side, we saw a slight slowdown in transaction volumes, but fundraising remains at healthy levels as capital continues to flow into marketplaces.”

Enquiries
For enquiries, please contact:
Alessandro Casartelli, Executive Director, at alessandro.casartelli@gpbullhound.com

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit www.gpbullhound.com.

State of play

The world has reached a 1.1°C temperature increase since the Industrial Revolution and is on track to exceed 1.5°C by 2030 (the max temperature increase per the Paris Agreement). To stay on the 1.5°C trajectory, the UN Environment Programme (UNEP) says that annual global emissions will need to be reduced to 25 gigatonnes by 2030 (36.4 gigatonnes in 2021).

What higher temperatures mean for the planet:

  • Water stresses to increase; today, four billion people experience severe water scarcity for at least one month per year and that is set to rise, according to UNICEF.
  • This would drive increased climate migration, with large numbers set to be forced from their homes as drought and food shortages increase.
  • As low-income countries are disproportionately affected by climate change, inequalities are likely to expand.

A break in consumer trust can be worse than having no environmental policy at all.

– Forbes

People’s environmental concerns have steadily grown since the 1990s, and the public is becoming savvier in seeing through greenwashing. Investors are feeling pressure from important stakeholders, with many banks reporting ESG as the most important point for their clients.

This is not only from an altruistic point of view – according to MIT Sloan, ‘clean tech’ has outperformed ‘dirty tech’ and as the systemic risks from climate change become more apparent in the news every year (forest fires, droughts, etc.), the sheer size of the economic opportunity becomes even more obvious. Money Marketing states that ESG funds currently account for 10% of worldwide fund assets, and the pressure to converge to more sustainable finance is intensifying with ESG assets under management (AUM) expected to reach £40tn by 2025.

Demographics is a major growth driver: ESG is at the forefront of young investors’ minds and female investors of all ages list ESG as one of the most important considerations that they make when assessing investments. Moreover, the Centre for Economics and Business Research expects 60% of UK wealth to be in the hands of women by 2025. Despite this demand, the two demographics have reported a lack of understanding of investment products, especially those in ESG, and better education and reporting are a necessity for them to deploy capital more effectively and in line with their values.

Sustainable investing

Counterintuitively, as the number of investment offerings branded as ‘sustainable’ or ‘impact’ grow, so too does the general dissatisfaction with the metrics. The phrase ESG has been semantically criticised, allowing companies to dilute their efforts versus the former name ‘sustainability.’

As an example, Blackrock has been one of the most vocal proponents of ESG investing, yet it rarely voted for ESG-related shareholder proposals until 2021 (81 out of 172). It recently stated that these proposals were becoming too prescriptive and constraining and that it will not be able to vote for many more. Another example is Volkswagen. The company strongly promotes its ESG credentials; however, according to The Financial Times, VW chief executive Herbert Diess is keen to re-enter Russia “regardless of the state of Ukraine’s Nationhood.”

Markets are looking for a more honest, realistic response to climate change. Investments in fossil fuels are still required to ensure a smooth transition to the new future, as shown by Carlyle actively looking for opportunities in oil and gas. However, according to the Financial Times, the company says it will use this opportunity to put pressure on its portfolio companies and promote collaboration between them to ensure that they are using more sustainable and lower-impact operations.

Nordea AM goes further – it has dismissed the notion that true ESG investing is about cherry-picking sustainable companies and believes that real impact comes when investors force companies to become greener. Money Marketing states that for investors to enact meaningful change, they must actively pursue companies that are essential to our current and greener future way of life (e.g., copper mining – required throughout the full electrified system, from solar cells to batteries).

The need to improve these resource-intensive companies is even more pressing as half the world’s GDP is reliant on nature and its services, as said by the World Economic Forum.

“Nature-positive transitions could generate £8tn of annual business value worldwide”

– World Economic Forum

The issue is accountability, and a lot of these developments and requirements cannot be captured in the current investment process. Although the opportunity is significant, it requires patient capital, away from worries about liquidity and quarterly performance. For that movement, investors need to quantify in a scientifically sound, transparent, and reliable way their exposure to risk, return, and impact.

What is being done

COP26 saw a concerted push for standardised reporting. Many ESG frameworks have emerged for companies to declare and highlight their metrics within this space. The first was from the World Economic Forum which partnered with the Big 4 to draw up standardised measurements of 22 metrics that companies can then report their results for the new ‘Stakeholder Capitalism’. However, the lack of implementation of globally standardised metrics has seen increased demand from investors for data, which has led to index agencies creating their own rating systems.

Regulations are starting to come into play across the world with varying levels of success and implementation. The SEC will require all companies with revenues greater than $75m to report emissions from their 2023 results. Europe has committed to being the first climate-neutral continent by 2050, which includes a large scope of measures and is expanded to areas such as biodiversity requirements. It requires companies with over 500 employees and a turnover of more than €40m to report their sustainability metrics in a standardised way – and has led to fund classifications (articles 6-8 SFDR).

More niche funds are being created where the purpose and therefore accountability to investors is more obvious, and many firms have launched biodiversity-focused funds. The Paulson Institute expects this to grow by more than 20x in AUM by 2030.

The problems

ESG has diluted the commitment to reducing emissions, the criteria have not been proven to reduce emissions, and there is limited correlation between the ESG score and the isolated E-score. Therefore, investing in high ESG scoring companies does not necessarily mean that you will contribute to reducing climate change. The lack of universal metrics also makes it difficult to compare; the recent adoption of regulation and individual, standardised reporting has yet to be tested and it is unknown if they will add value when they differ per jurisdiction.

Profit > impact: some companies are starting to tie executive bonuses to sustainability success, but these are not science-backed metrics and add to the allusion of greenwashing. Sustainability is always separated from core company activities and as long as sustainability is ‘nice to have,’ separated from profit, the needed results will not happen.

Counting the true cost of a nation’s emissions is difficult, and offshoring emission to other (more lenient) countries does not make the world any better, only serving to muddy the waters and game the system. Furthermore, it shifts the blame, similar to companies stating that they will move to greener methods / products when the consumer wants it.

To have any chance of meeting the emission reduction targets and to empower investors / consumers to drive actual change, it is imperative to separate the E from the almost completely unrelated S and G. By taking each letter on its own, a company’s real impact can be transparently assessed, and goals more easily set, allowing for them to be held to account by all stakeholders, reducing greenwashing and driving real, sustainable initiatives.

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit www.gpbullhound.com.

Sources
Forbes
Actuarial Post
Money Marketing
Worth
Financial Times
Bloomberg
Paulson Institute
MIT Sloan Management Review
UNICEF
ReliefWeb
Oxfam
Robeco
BNP Paribas
European Commission
Ascentys
The White House
Forbes
Fitch Ratings
Reuters
World Economic Forum

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The 2022 Titans of Tech report has revealed another record year for European tech, reaching a cumulative value creation of over $1tn, and giving birth to as many new Unicorns in one year as the last three combined.

According to GP Bullhound’s report, there are now 283 companies valued at over $1bn in Europe – a c.10x uptick vs 2014 – with 44% (125 companies) reaching Unicorn status in the past year, fueled by an acceleration in mega-rounds and IPOs.

Manish Madhvani, Managing Partner at GP Bullhound, comments: “The European tech ecosystem continues to show its strength, demonstrated by the record value creation since last year. Now as inflation spikes to 40-year highs, Europe’s Unicorn party is slowing, and growth companies are likely to be hit hardest as investor focus is shifting from growth to profitability. However, activity persists, and history shows that founders that react quickly and decisively will be able to seize unique opportunities to reposition for the future landscape and continue building category leaders.”

The contenders
The Titans of Tech report also includes analysis of those start-ups contending for Unicorn status and which GP Bullhound predicts will reach this milestone in the next two years through showing the greatest ambition and being best positioned to take advantage of opportunities. GP Bullhound’s list of the top 50 European contenders is based on analysis of more than 1,000 start-ups since 2015, looking at the sectors and countries most likely to deliver the next European business leaders.

Expert interviews
What does it take to build a billion-dollar company? What are the critical success factors for European tech? How to remain resilient in bear markets and benefit from economic downturns? This year’s report features key inside expert views from the leaders of Alan, Revolut, Spendesk and VivaTech, and contenders ConnexOne, Dashlane, Homa Games, StuDocu, Typeform and Streetbees.

Enquiries
For enquiries, please contact: insights@gpbullhound.com

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit www.gpbullhound.com.

A rare opportunity to listen to the GP Bullhound story from all three of our founders

Olya Klueppel, Partner and Head of Credit at GP Bullhound, comments: “European technology companies finally have greater access to debt financing in a variety of structures and from a range of providers. Founders recognise the advantages of debt, including flexibility, speed and lower cost of capital. We believe European tech lending is at an inflection point: all the ingredients for success are there and we anticipate increased opportunities for founders and investors.”

European credit market maturing – sustained growth in lending

As the region’s startup ecosystem has matured, European founders are raising capital in more diverse ways, with debt increasingly used to finance growth initiatives and acquisitions. 2021 was a breakout year, in which the debt market more than doubled year-on-year and grew impressively, just shy of 4.0x since 2016.

New approach needed – data driven decisions

With 50% of European debt funding rounds involving late-stage businesses, Europe’s mid-market tech companies remain underserved. The availability of debt financing and credit instruments has clearly lagged behind the US. However, this is changing, with the entry of US players and European debt investors raising large funds.

Looking to the future

With rising inflation rates, geopolitical volatility and the end of low-interest-rate policies, there will be a greater need for alternative financing sources. For tech companies being built in Europe, debt will become an increasingly attractive option, and we expect the market to grow and mature.

Expert Views

Why opt for debt financing? Can debt and equity financing go hand in hand? What’s missing in the debt market today? This report features leading analysis and data compiled by GP Bullhound’s Insights team, as well as key expert views shared by founders and investors from companies such as Lendis, Sumup, Stratio, Verdane, Adara Ventures, HV Capital, One Peak Partners, CapChase and Amentum Partners.

We thank Dealroom.com for their support in collecting investment data, and our interviewees for their time, data and insights.

Enquiries
For enquiries, please contact:
Olya Klueppel, Partner, at olya.klueppel@gpbullhound.com

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit www.gpbullhound.com.