Jonathan Cantwell, Partner & Head of Software at GP Bullhound, said: “In Q2, we have seen several artificial intelligence and ESG trends drive the software sector. Rising tides in AI and ESG are the biggest needle movers in the space right now. Software consolidators and investors are looking to back the best-in-breed disruptors with differentiated AI technology. ESG has become a must-have, not a need-to-have, for all enterprises worldwide.”
Matt Stamp, Partner in the Software team at GP Bullhound, commented: “Global dealmaking began to stabilise in Q2, showing early signs of recovery, as global M&A/buyout values and private placements started to bounce back slowly. Tech is officially in a bull market since December lows, as valuations continue to stabilise and the likelihood of a recession softens.”
Rising tides in AI soften concerns for edge computing
Edge computing market, globally, is likely to reach $140bn by 2030, at a CAGR of 36% from 2023 given the increased use of edge devices
Commonly thought of as a data security and privacy risk, the implementation of AI, particularly generative AI (which sits directly at the server’s edge) is limiting the need to share and or transfer data to a cloud server
Coupled with the growing need to obtain analytics and insights at a faster pace, businesses have begun to leverage the capabilities of AI within their edge computing systems to improve efficiency and speed up the automation of analytics and insights
Rise in tech-enabled microservices: digital solution to global supply chain challenges
As businesses continue to face supply chain challenges due to labour shortages and wage increases, a microservice-based approach to supply chain management is rising in popularity due to its compatibility with digital-first solutions
The tech-enabled microservices market is likely to reach $3bn in 2028, representing a CAGR of 22% from 2023. Blue Yonder is one such example, using tech-enabled microservices to provide insights into customer orders, inventory, and labour supply
According to a 2022 report by Solo.io, 85% of companies are actively looking to modernise their supply chain architecture, in order to utilise tech-enabled microservices
The unintended result from the rise of complex language models
There’s been a surprise shift in the data strategy big social media platforms are taking regarding the accessibility of their APIs
For example, Reddit recently followed in Twitter’s footsteps by removing unpaid access to its Data API. The move was aimed at preventing AI companies from freely scraping and leveraging Reddit’s content, for the purpose of training complex language models
It’s ushering in an exciting new era for the DaaS market, as it continues to evolve, already primed to reach $68bn by 2030 (37% CAGR from 2022)
About GP Bullhound GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 14 offices spanning Europe, the US and Asia.
As a leading technology advisor and investor, we carefully analyse the potential impacts of recent developments on the global economy and the organisations that comprise it. In this report, we explore the evolution of climate technology, identify a list of opportunities we see for different climate tech solutions, and look into the latest innovations enabling the transition to a more sustainable world. We dig deep into the climate tech wave, discuss how new software technologies will tackle our biggest challenges in the years to come, and look at the ways GP Bullhound categorises this significant investment opportunity.
Nelly Tranaas, Analyst at GP Bullhound, commented: “We believe the next phase of software evolution will be about addressing real world problems. On the one hand, we have today’s groundbreaking technology advancements in computing power, sensor capabilities and artificial intelligence. On the other hand, we find a society standing in front of an urgent transformative shift to net zero – constantly surrounded by digital interfaces. Software now stands more powerful than ever to connect the right dots, teach us what really matters and enable impactful actions at scale. This report is about how software unifies our ‘climate tech’ efforts and is an important enabler in solving the challenges our planet is facing.”
About GP Bullhound GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 14 offices spanning Europe, the US and Asia.
This article looks at the evolution of artificial intelligence, and analyses its examples and applications, to help clarify the landscape and provide guidance for investors and founders alike.
AI is changing every walk of life, transforming industries and creating new ones. Almost overnight, it went from a corporate buzzword to a true technological revolution, accelerating our productivity and unlocking new commercial opportunities. But despite all the talk about AI, there is a lot of uncertainty about its capabilities. Who will truly benefit from this breakthrough field? We produced this article to help you navigate the AI road ahead.
Joakim Dal, Partner at GP Bullhound, commented: “The fusion of human ingenuity and machine intelligence unlocks boundless innovation, making this AI-driven landscape truly thrilling. With this article, our aim is to illuminate the opportunities and challenges that lie ahead.”
Gustav Fridell, Associate at GP Bullhound, commented: “AI stands as the defining topic of 2023 and could very well lead the next technological revolution. However, with so many ‘AI companies’, it is difficult to tell who will reap the rewards. We created this analysis to dissect the topic of AI and offer our perspective on how investors can navigate this rapidly-evolving space.”
About GP Bullhound GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 14 offices spanning Europe, the US and Asia.
Despite unprecedented headwinds, the aggregate value of Europe’s tech Unicorns has continued to grow to $1.15tn this year, after exceeding the $1tn milestone last year.
34 new Unicorns were created this year – a slowdown from 2021 but in line with pre-pandemic levels. Since 2014, the number of Unicorns is up c.10x and, since 2018, the number of Decacorns (>$10bn valuation) is up by c.4x, to 19.
Fundraising has also returned to pre-pandemic levels. Investors deployed $9.7bn in capital in Q1 2023 vs $7.8bn in Q1 2020.
AI, Climate Tech and HR software are defying broader declines in the ecosystem with one out of four Unicorns in the past year were ML- or AI-enabled, investment in climate tech remains in line with bull-market levels at $3bn, and 15% of new Unicorns were HR software businesses.
GP Bullhound crunches the data to identify the cohort of companies that are contenders to become Unicorns in the next year. This year’s Titans of Tech analysis predicts that:
Unicorns are likely to emerge in the areas of: AI (Peak and Run:ai); Enterprise SaaS (Typeform and Mews); Fintech (Pennylane and Soldo); and HR Software (Omnipresent and Malt) amongst others.
The UK and France are the regions from which most Unicorns are expected to emerge next year, with GP Bullhound also watching the Nordics and the DACH.
Manish Madhvani, Managing Partner at GP Bullhound, said: “We are proud to celebrate the progress of Europe’s technology ecosystem and its continued resilience in the face of a difficult year for valuations and the macroeconomic environment. This year has seen a market correction from 2021 and investors are refocusing on fundamentals, which are the building blocks for the next wave of sustainable value creation. There are clear bright spots, with recent AI breakthroughs driving a structural transformation that will create a new cohort of successful companies, and climate investment continuing in a drive to address the ongoing global crisis. We remain convinced of Europe’s long-term potential and passionate about creating the right conditions for companies to scale.”
The Contenders The Titans of Tech report also includes an analysis of companies contending for Unicorn status, which GP Bullhound predicts will reach this milestone in the next two years. GP Bullhound’s list of the top 50 European contenders is based on the analysis of more than 1,000 startups, looking at the sectors and countries most likely to deliver the next European tech leaders.
Expert interviews What does it take to build a billion-dollar company? What are the critical success factors for European tech? How to remain resilient in a challenging market and benefit from economic downturns? This year’s report features expert views from leading founders and CEOs, including Oyster HR, Personio, Neo4j, Dataiku, and EcoVadis.
About GP Bullhound GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 13 offices spanning Europe, the US and Asia. For more information, please visit www.gpbullhound.com.
2022 was a year of many changes for the Latin American technology ecosystem. Fundraising volume slowed as the quarters progressed, and check sizes materially compressed. Many foreign investors paused or reduced investing in the region, while domestic players became more selective in their investment decisions. Founders and operators had to pivot their business strategies to align with what investors were seeking – profitability versus growth – while also having to balance the ever-changing geopolitics.
Has the music stopped, or has it just slowed? Based on our analysis, we believe the answer is neither. The predominant investment thesis has evolved from growth / pre-IPO investing in fintech and consumer-facing operating models to early-stage software and B2B operating models.
We remain bullish on Latin America and identify the following key takeaways to define the state of the technology landscape:
One region, two ecosystems: The state of tech is understood as two different ecosystems within one region. Brazil, which is seen as the largest and most mature with its own dynamics, and “the rest of LatAm”. Brazil saw c.40% of the $8bn invested in Latin America in 2022. However, Mexico is quickly catching up, and Colombia could be considered the next contender.
Capital sophistication: The rise of emerging fund managers and alternative capital instruments investing in tech signal increased capital sophistication and maturity. There is still a blue ocean of funding opportunities given the gap between early-stage funding, led by regional funds, and late-stage growth, led by international capital.
LatAm tech factories: There are network effects inspiring the next generation of entrepreneurs trained and mentored by the successful, recurring players of the tech ecosystem. Globant, Rappi and Mercado Libre lead, together having created 450+ tech companies that have raised $3.4bn in equity and employed over 22,000 people.
Focus on B2B: With the intensifying need for digital solutions, the focus has shifted from consumer-internet to increasing specialisation in enterprise software and SME digital solutions. The amount of B2B companies founded each year has grown from 30% in 2010 to 61% in 2022 and B2C has shifted from 70% in 2010 to 39% in 2022.
Software driving the fifth wave: The start of a new era, the foundation is set for the fifth wave driven by the development of software solutions unlocking efficiencies across all verticals. While Fintech had the most dollar inflow in 2022, Software was second at 34% and also led in deal volume at 37.9%.
Shareholder value ready to be returned: There is a robust tech exit pipeline for continued positive shareholder returns. In the past 10 years, 14 companies have gone public in the US and 19 in local markets. Of the 280+ investments led by selected growth funds, only c.15% have completed the full cycle and achieved exit.
The report features expert views from leading founders and CEOs in Latin America, including Albo, FCamara, Suma, Sofía and Tul, and investors including Endeavor Catalyst, General Atlantic, and Riverwood Capital.
Claudio Alvarez, Partner at GP Bullhound, said: “We are delighted to formally initiate coverage of the technology sector in Latin America; a region where we have advised clients in the past and see many opportunities for investors in the years to come. In the last decade, the region has benefited from secular shifts in digital transformation and consumer behaviour, which has benefited verticals like fintech and digital services. As the tech ecosystem continues to evolve and software becomes more ubiquitous, we see many exciting B2B software opportunities and trends, which we highlight in the report.”
Miguel Kindelán, Executive Director at GP Bullhound, commented: “The Latin American tech ecosystem has reached a pivotal moment in its evolution. Having undergone one of the most rapid accelerations globally in recent years, it has now reached a state of stability, emerging as a region with exceptional talent and opportunities.”
About GP Bullhound GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 13 offices spanning Europe and the US. For more information, please visit www.gpbullhound.com.
We are proud to reveal the 2024 Allstar Winners
Celebrating the successes and achievements within Europe’s tech universe
GP Bullhound announced the winners of the 22nd annual Allstars Awards on October 10, held at Outernet. Over 400 of the most distinguished names from Europe’s tech and investment scene gathered to celebrate the sector’s resilience, with broadcast journalist and author Clare Balding taking to the stage to open the event. Winners across 11 categories were celebrated, ranging from Entrepreneur of the Year to Tech4Good, further showcasing the diverse talent and innovation that characterise the European tech landscape.
Winners 2023
Winners 2022
Entries open until 6 June 2023
GENERAL
The Investor Allstars Awards are initiated and organized by GP Bullhound LLP.
ENTRY PERIOD
Entries are open between 25 April 2023, 1PM BST and 6 June 2023, 11PM BST.
CATEGORIES
There are 13 categories, of which you that you can enter 12 categories. See all categories here.
WHERE TO ENTER
You can submit your entry online via the entry forms. Please note, that we are not able to accept entries via email or mail. All entries must be submitted in English. Please ensure you read the criteria for the awards you are entering. Remember to use evidence such as figures (amounts invested, AUM) and include as much information as possible in your entry form. The organizers do not accept any responsibility for loss or damage of any entry. Make sure that all information and figures are correct before submitting the entry. Once the form is submitted, you won’t be able to go back and edit your entry. To make changes or additions after you have submitted the entry form, please contact investorallstars@gpbullhound.com.
ELIGIBILITY
Entries must relate to achievements/work undertaken in the period between 15 April 2022 – 15 April 2023. The awards are open to open to all registered companies, as well as all individual investors and entrepreneurs over the age of 18. Entrants can enter as many more than one category if applicable and they match the criteria.
CONFIDENTIALITY
All material will remain confidential to the GP Bullhound (which will include its directors and employees) and appointed judges. All judging discussions are confidential and will not be shared or discussed with anyone outside of the judging panel ahead of the award ceremony or thereafter. Judges will not share confidential material, judging material or entries with anyone. All judging materials will be securely deleted immediately after the judging period.
DATA STORAGE
By entering for the Investor Allstars Awards, you agree that we will store and process the entry materials, as well as the personal information submitted on our database. Your data will be only accessed by GP Bullhound employees as well as the appointed Investor Allstars judges. Any personal data and will be dealt with in accordance with our privacy policy.
JUDGES
The judging panel is made up of some of the most high-profile investors in Europe. Names, biographies and portraits of jury members are public on the judges’ section on the Investor Allstars website. GP Bullhound will select and manage the Investor Allstars judging panel, which will be instructed to act without bias or favour. If a judge faces a potential conflict of interest, they will be assigned to a different category. The judges’ decisions are final and no correspondence will be entered into regarding their decisions or decision-making processes.
SHORTLIST & WINNERS
Shortlisted entries will be published on www.investorallstars.com. Entrants who were shortlisted will be notified via email from GP Bullhound. Investor Awards 2022 winners will be announced during the award ceremony on 19 October 2023 at HERE at Outernet in London.
LIABILITY
GP Bullhound LLP reserves the right to cancel or amend Investor Allstars Awards and these terms and conditions at any time. GP Bullhound LLP will not be liable to entrants for any consequential losses (i.e. loss of revenue, loss of business, loss of goodwill, loss or damage to data or information) arising out of, or in connection with, the provision of the service of publishing your participation on the Investor Awards website.
AWARD CEREMONY & TABLE BOOKINGS
The 21st Allstars Awards will take place on 19 October 2023 at the HERE at Outernet in London
For table bookings, please contact jade.williams@gpbullhound.com or investorallstars@gpbullhound.com
Premium Sponsors
Awards Sponsors
2023 Charity
Allstars is proud to support Working Options in Education. Working Options in Education helps young people fulfil their potential by developing employability and life skills. Our Career Pathways Programme, delivered free with state schools and colleges, supports young people facing additional challenges caused by the pandemic, prioritising those from disadvantaged regions.
The programme includes self-directed online learning; employability and skills masterclasses; talks from industry volunteers; mentoring; business challenges; and access to work opportunities in partner companies.
Since 2010, we have worked to transform the life chances of young people (14-19), by helping them take early control of their education or career journey, when the choices they make will shape their future.
Allstar Company Challenge Presenting Companies
Allstars Shortlist 2023 We are proud to reveal the 2023 shortlist of the 21st Allstars Awards.
EXIT OF THE YEAR
ENTREPRENEUR OF THE YEAR
GROWTH & BUYOUT FUND OF THE YEAR
INVESTOR OF THE YEAR
YOUNG ENTREPRENEUR OF THE YEAR
VC OF THE YEAR
TECH4GOOD
SEED FUND OF THE YEAR
INNOVATION IN ENTERTAINMENT
SPECIALIST DEBT PROVIDER OF THE YEAR
SERVICE PROVIDER OF THE YEAR
ALLSTARS COMPANY CHALLENGE
DIGITAL INNOVATION IN ART Sponsored by .ART
Allstars 2023 Wild Card Winner
Lauren Wright, AGNP-BC- For the last 10 years, Lauren has been passionate about optimizing wellness by integrating preventative primary health care and research.
As a nurse practitioner studying the gut microbiome of preterm infants, she discovered that babies who weren’t being given breast milk were suffering fatal complications. From this gap in industry, she created a solution that would give all babies the ability to have breast milk, and support prolonged breastfeeding.
Determined to solve this problem while working as a PhD student, focused on psychoneuroimmunology and the gut microbiome , she conducted clinical research in a 4 year National Institutes of Research Study with a 99% recruitment and retention rate and simultaneously pioneered 5 years of R&D resulting in patenting an innovative infant feeding solution funded by the leading U.S. government science agency that backs NASA, and garnering support from health insurance companies and Fortune 500 industry leaders, including Johnson & Johnson.
Her leadership experience includes consulting for the fastest growing tele-health companies such as ‘For Hims & Hers’ in the top 3% of providers, as well as for Google spinout ‘Forward’, reporting to former CFO of Tesla, Jason Wheeler, on how to optimize patient care and provider operations. As CEO, she led interdisciplinary teams to successfully achieve the safest, slowest milk flow since bottles were invented 200 years ago with a capital efficient methodology after raising over half of $1 Million in grants and investments.
Jonathan Cantwell, Partner & Head of Software at GP Bullhound, said: “In our latest report, we have highlighted the key software trends in Q1 2023. Organisations are increasingly turning to “digital twins” to simulate supply chains, CDPs are expanding far beyond traditional marketing use cases, cost optimisation software is pervasive as businesses tighten their belts, and SaaS companies are adopting first- or third-party training tools and services to help with retention via customisable offerings.”
Matt Stamp, Partner in the Software team at GP Bullhound, commented: “On the dealmaking side – and along with the broader market – we’ve witnessed a continued pull-back in Software sector activity. However, Q1 has seen an improvement in public valuations and assuming this stability continues, we expect pent-up demand and ample dry powder to drive deployment with a focus on higher quality assets.”
Strengthening the supply chain
Organisations are turning to “digital twins” to digitally model and simulate supply chains to streamline supply chain design, enabling decision makers to react and adapt to real-time supply chain information.
There is a unique opportunity for companies specialising in digital twins to enter the supply chain vertical or partner up with an existing player; the market for global “digital twins” was $11bn in 2022 with a CAGR of 37.5%.
Innovative companies in the space include Coupa, which was recently acquired by Thoma Bravo for $8bn, and Blue Yonder, recently acquired by Panasonic for $7bn.
Data Swiss Army knife
Customer Data Platforms (CDPs) have expanded from traditional marketing use cases and are now one of the most important components of an organisation’s tech stack.
The combination of these new CDPs with AI / ML for enriched customer profiles is an opportunity to future proof marketing efforts for real-time, predictive analytics, improving marketing ROI.
Companies that have built pureplay CDPs have many growth opportunities, such as vertical specification, APIs for integration, app ecosystems, privacy and data compliance, and broader data management solutions.
Cost optimisation
Cost optimisation software has become top of mind thanks to a new period of financial austerity for tech in addition to rising costs due to inflation.
With a CAGR of 10.1%, the global cost optimisation software market is set to surpass $29bn in 2028.
Coupa is a leader in cost optimisation with its focus on supply chain / logistics, having acquired Llamasoft before its buyout by Thoma Bravo.
About GP Bullhound GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 13 offices spanning Europe, the US and Asia. For more information, please visit www.gpbullhound.com.
Oliver Schweitzer and Ravi Ghedia, Executive Directors at GP Bullhound, said: “We have seen various trends shaping the Digital Services landscape in Q1. Customer Data Platforms and related services are growing in importance amid rapidly increasing volume, sources, and types of customer data; demand for content marketing agencies is rising, as brands seek new audiences; and digital marketing agencies globally are racing to launch Generative AI-aided services for customers. On the dealmaking side, a high volume of Q1 deals shows activity rebound to its highest level since pre-pandemic, following a muted end of H2 2022.”
CDPs growing in importance amid rapidly increasing customer data
Customer information has been spread across disparate company systems / functions; the problems have only been compounded by structured and unstructured data from growing digital data sources.
Customer Data Platforms (CDP) import, centralise and disseminate data from all sources to create a holistic view of customers – using AI, CDPs also update pattern recognition and predict customer behaviour.
The market is seeing high competition from large traditional marketing software firms and well-funded players, but digital services providers are in demand to help clients implement CPDs and leverage data for seamless CX with maximised ROI.
Content marketing continues to be a high priority for brands
Audiences interact with brands across an increasing number of channels, but only for short moments; brands must continue to create engaging and relevant content, leading to increasing demand for content marketing agencies.
According to Statista, global content marketing revenue is set for a 14%+ CAGR from 2022 to 2026, reaching $108bn by 2026.
While content production consolidation continues, influencer marketing is becoming important as shown by the acquisitions of Goat Agency and Obviously by WPP in March 2023.
Market ready for digital services businesses to utilise Generative AI for clients
Digital services providers globally are in a race to launch their AI-aided services, with potential applications like content creation, personalisation, customer service, product innovation, and increased productivity.
Recent examples include DEPT’s launch of its AI-focused practice (DEPT®/AI), DDB announcing its AI-based tool for generating creative proposals (The Uncreative Agency) and Media.Monks looking to build an AI creative client proposition.
Investor appetite remains strong for software applications that enable users to interact with devices using natural language and digital services providers are also looking into acquiring vertical AI capabilities.
About GP Bullhound GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 13 offices spanning Europe, the US and Asia. For more information, please visit www.gpbullhound.com.
Claudio Alvarez, Partner at GP Bullhound, commented: “Several trends emerged across the Fintech space in Q1. Artificial intelligence continues to transform the financial services industry, with fintechs responsible for a significant portion of AI growth when compared to other sectors. Digital-first fintechs are also changing the daily lives of CFOs, with the latter adopting technology at an unprecedented pace and doing away with outdated legacy tools. Lastly, we’re seeing Zero-Knowledge Proof methods on the rise, as they enable faster and cheaper payments by reducing the need for intermediaries.”
AI takes centre stage in the evolution of Fintech
The market size of AI-powered financial services is set to increase from $12bn in 2021 to over $44bn in 2030, driven by improving efficiency, reducing costs, and adding value to customer experiences.
Key areas to watch include enhanced fraud detection, predictive analytics, and automated investing.
AI in Fintech presents exciting opportunities for financial institutions and consumers, but important ethical and regulatory questions must be addressed.
CFO priorities turning digital-first
Enhancing the performance and technology stack within finance teams is a critical area of Fintech; technology budgets are now deeply strategic, looking past short-term technology costs to identify value drivers.
Technologies that operate across the stack, at scale, are dominated by legacy players, but API-led companies focused on full-stack and sub-vertical solutions have sparked significant interest in the space.
Underlying technologies are largely allocated to two main buckets: Core finance & accounting systems and case-specific financial applications; select companies in these spaces include AccountsIQ, Sage, and Xero, and AccessPay, Payhawk, and Nomentia, respectively.
ZKPs could be a game changer
A Zero-Knowledge Proof (ZKP) is a cryptographic method that allows one party to prove to another party that a certain statement is true without revealing any additional information about the statement.
ZKPs can enable faster, cheaper payments by reducing the need for intermediaries and reducing the risk of fraud and data breaches.
Examples of ZKP-based payment applications include the Aztec Protocol and Hydro Protocol, and Dark Matter Labs is developing a decentralised identity verification system that uses ZKPs to ensure privacy and security.
About GP Bullhound GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 13 offices spanning Europe, the US and Asia. For more information, please visit www.gpbullhound.com.
Alec Dafferner, Partner at GP Bullhound, said: “In this quarterly report, we have highlighted several key trends driving the sector: generative AI usage in personalised user experiences is rising steadily, influencer marketing continues to thrive as a distinctive method for brands to reach customers, and increasing audience demand for real-time streaming is pushing social media and TV streaming platforms to further capitalise on this opportunity. The GP Bullhound diversified Digital Media indices had a phenomenal quarter, rising by c.30% compared to Q4 2022. The best performers were Diversified Content, rising by almost 40%.”
Generative AI in personalisation
Customised content is critical for businesses to connect with customers and brands are actively testing generative AI in their business strategies.
Generative AI, such as OpenAI’s successful launch of ChatGPT, has unlocked new potential for personalised user experiences, which lead to higher customer engagement, satisfaction, and conversion.
Over 75% of consumers believe personalisation is critical to brand consideration, 78% would be more inclined to repurchase, and firms skilled at personalisation generate 40% more revenue than competitors (McKinsey).
Growing importance of influencer marketing
c.64% of marketers plan to increase spending on influencer marketing in 2023, pushing this market to over $17bn.
Partnerships between brands and micro-influencers are increasing to reach highly targeted audiences; these influencers see the highest engagement rate across social media platforms and create 91% of engagement posts.
Beauty remains one of the most active: Cerave’s #MoisturizeLikeADerm campaign with dermatologist Dr Daniel Sugai on TikTok gained 446 million video views and Estée Lauder’s #AdvancedNightRepair campaign with macro-influencers and lifestyle influencers saw a 28% MoM increase in video views.
Increasing adoption of live streaming
The global live streaming market was valued at $1.2bn in 2022 and is likely to reach $6.6bn in 2030 at a CAGR of 23.4%, driven by growing demand from audiences and the technology readiness to provide high-quality live streaming.
Streaming platforms like Netflix, YouTube, Amazon Video, and HBO Max are expanded their use to other events, such as music concerts and comedy shows.
Livestream commerce is also on the rise with the anticipation of more shopping features built into social media platforms like Facebook, Instagram, TikTok, and YouTube.
About GP Bullhound GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 13 offices spanning Europe, the US and Asia. For more information, please visit www.gpbullhound.com.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
